Privacy Policy

This policy applies to Primal Active Pty Ltd (ACN 664 531 864, ABN 79 664 531 864), trading as Primal Active, of Sydney, New South Wales, Australia ("Primal Active", "we", "us"). We operate tennis coaching programs, athlete portals and this website.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). To contact our privacy officer, use the contact form.

• Identity and contact details: name, email, phone number, and messaging preferences.
• Account information: login credentials managed by our authentication provider (we never see or store your password), role (athlete, coach, admin), and profile details.
• Coaching information: bookings, attendance, session notes, training plans, workout logs, ratings, rankings and match results you or your coach record.
• Health and performance information: perceived exertion, how a session felt, and injury notes you choose to provide. This is sensitive information and is only collected with your consent.
• Billing information: invoices issued, amounts, and payment status. We do not store card numbers.
• Application information: details submitted through coaching, collegiate pathway or discovery call forms.
• Technical information: IP address, device and browser data, and basic usage logs.

Where a participant is under 18, we collect information from a parent or guardian and rely on their consent.

• Delivering coaching, scheduling sessions, and managing courts and cancellations.
• Building and reviewing training plans and progress tracking in the athlete portal.
• Issuing invoices and following up overdue accounts.
• Sending service messages (booking confirmations, changes, reminders and account notices).
• Sending newsletters and offers where you have opted in — you can unsubscribe at any time.
• Improving our programs, website and safety practices, and meeting legal obligations.

We do not sell personal information. We do not use your data to train third-party AI models.

We share personal information only with service providers who help us run the business, under confidentiality obligations: our hosting and database provider, email and messaging providers, payment and accounting providers, and analytics providers. Coaches assigned to you can see the coaching information needed to work with you. We may disclose information where required by law, or to protect the safety of a person.

Some providers may store data outside Australia. Where that happens we take reasonable steps to ensure comparable protection to the APPs.

Access to athlete and staff data requires authentication, and row-level database policies restrict each account to only the records it is entitled to see. Data is encrypted in transit (HTTPS) and at rest by our infrastructure provider. Administrative access is limited to staff who need it. No system is perfectly secure; if a data breach is likely to cause serious harm we will notify affected people and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.

We keep account, coaching and progress records for as long as your account is active and for up to seven years afterwards, which is the period we may need them for tax, insurance and legal purposes. Marketing contact details are kept until you unsubscribe. You can ask us to delete data earlier where we are not required to keep it.

We use strictly necessary cookies and local storage to keep you signed in and remember preferences. We may use privacy-respecting analytics to understand aggregate site usage. We do not run third-party advertising trackers.

You can request access to the personal information we hold about you, ask us to correct it, withdraw consent, or ask us to delete it. Athletes can view and update much of this directly in the portal. Send requests through the contact form; we respond within 30 days. If you are unhappy with our response you can complain to the Office of the Australian Information Commissioner (oaic.gov.au).

We may update this policy. The current version is always published on this page with the date it took effect.